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What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today.
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Just because ABM requires long-term commitment from your teams doesn’t mean you have to wait to uncover real, measurable ROI from the program. Read this white paper for 7 essential metrics for ABM programs that will keep you and your teams on a track towards success.
sponsored by Silverpop Systems Inc. an IBM Company
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This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
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This case study reveals how a leading educational publisher architected an order-to-cash (OTC) system capable of handling the demands of high order volumes and business growth.
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To truly meet the demands of the informed consumer, self-service solutions must have fully integrated e-commerce and e-billing systems that accommodate every aspect of the online customer experience. Read this free white paper to learn about all-in-one systems that build your brand and keep customers coming back.
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This white paper discusses customer data integration challenges facing businesses with mixed deployments and presents Oracle's vision and solution for comprehensive integration with Oracle's Siebel CRM On Demand.
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New Sales Performance Management solutions enable sales leaders to align technology to business need and strategy. Read this paper for a series of discussions related to the metrics-based sales productivity solutions that forward thinking sales organizations are employing to harness the power of the pipeline and take advantage of sales analytics.
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In this insightful resource, explore how to adapt your marketing and sales processes in order to meet the needs of the modern buyer and learn the three most important changes you need to make to increase marketing and sales effectiveness.
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Access this white paper to find out how to leverage modern CRM technology, like social integration, to build a better sales team and deliver the results your business needs.
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The most powerful ERP systems have long been designed to facilitate enterprise performance management (EPM). Learn how to select and use the right tools to execute and effective EPM strategy.