Marketing Programs White Papers, Software Downloads, Definition and Webcasts

Business of Information Technology > Business Processes >
Marketing Programs Reports

Owner’s Manual for the Modern Demand Gen Engine sponsored by TechTarget EBOOK: Download this e-book to learn how you can build a demand generation strategy that scales with your business to accelerate the pipeline and increase win rates. Posted: 08 Feb 2021 \| Published: 12 Mar 2020 TOPICS: CRM \| CRM Analytics \| CRM Best Practices \| CRM Services \| CRM Software \| Marketing

Demand and Account-Based Marketing: Planning Assumptions 2021 sponsored by TechTarget ANALYST REPORT: Disruptions to the B2B buying process—as a result of COVID-19—offer a unique opportunity for demand and account-based marketing (ABM) leaders improve their strategies. Learn how to bring this potential to life and drive growth for your organization in this Forrester brief. Posted: 08 Feb 2021 \| Published: 08 Dec 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature

Driving Short-Term Quota Attainment by Aligning Marketing to Sales sponsored by TechTarget WEBCAST: Watch this interactive webinar featuring Nancy Nardin, Founder of Smart Selling Tools and one of the world’s leading experts on sales technology and process, explores what Sales really needs from Marketing right now and provides clear insight on how teams can align to reach revenue goals in the near term. Posted: 08 Feb 2021 \| Premiered: Dec 29, 2020 TOPICS: Market Research \| Market Segments \| Marketing \| Marketing Information Systems \| Marketing Literature

Part 4: Establish Organizational Alignment sponsored by TechTarget WHITE PAPER: When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book. Posted: 08 Feb 2021 \| Published: 12 Dec 2019 TOPICS: Market Research \| Market Segments \| Marketing \| Marketing Information Systems

Customer experience strategy hinges on insight from analytics sponsored by [24]7.ai EGUIDE: The key to success is being able to use the data you collected to develop effective CEM strategies. In this expert e-guide, explore how organizations from multiple industries are leveraging insights from data analytics to develop effective customer experience management strategies and give their businesses a boost. Posted: 28 Jun 2016 \| Published: 24 Jun 2016 TOPICS: Customer Data Integration \| Customer Data Management \| Customer Profiles \| Customer Satisfaction \| Data Analytics \| Data Collection \| Data Integration \| Data Management \| Data Mining \| Data Quality \| Market Research \| Market Trends \| Marketing

How Predictive Marketing Analytics Can Improve Your Customers' Journey And Increase Sales sponsored by TechTarget Customer Experience EBOOK: Predictive marketing shouldn't be ignored – it eliminates the guesswork in the highly competitive marketplace and improves the customer journey on the road to increased sales. This marketing analytics handbook examines the benefits of predictive analytics and the many tools available to assist marketing and sales reps. Posted: 13 Jul 2016 \| Published: 19 Jul 2016 TOPICS: CRM \| Customer Data Management \| Data Analytics \| Marketing

How to Pick the Right Mobile Sales Force Automation APP sponsored by Adobe EchoSign EGUIDE: In this e- guide, explore key factors to keep in mind when choosing a mobile sales force automation application. Posted: 02 Mar 2015 \| Published: 02 Mar 2015 TOPICS: Marketing \| Marketing Literature \| Sales \| Sales and Marketing Software \| Sales Force Automation \| Sales Representatives

Context-Aware Tech Senses, Responds to Customer Needs sponsored by TechTarget Content Management EBOOK: This expert handbook explores how to leverage context-aware technologies to create appropriately personalized customer experiences. Discover how to deliver on the promise of personalized content delivery with tools and strategies for web content management, marketing automation, machine learning, and more. Posted: 19 Apr 2016 \| Published: 15 Apr 2016 TOPICS: Business Intelligence \| Business Intelligence Software \| Content Management \| CRM \| CRM Analytics \| CRM Best Practices \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Data Management Software \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Data Analytics \| Data Integration \| Data Management \| Data Management Software \| Enterprise Content Management \| Enterprise Content Management Software \| Marketing \| Self-Service Applications Software \| Web Content Management

Improve Customer Experience through Personalization sponsored by Hewlett Packard Enterprise WHITE PAPER: In this white paper, discover the key to improving the customer experience, how it can be made easy, and where to start. Posted: 30 Apr 2014 \| Published: 29 Apr 2014 TOPICS: CRM \| Customer Retention \| Customer Satisfaction \| Customer Service \| Marketing \| Personalization

Evaluate Today's Leading Integrated Marketing Management Vendors sponsored by Teradata ANALYST REPORT: This informative analyst report from Gartner evaluates 12 leading integrated marketing management (IMM) vendors on a number of factors, including customer experience, product functionality, innovation, and many more. Posted: 09 Feb 2015 \| Published: 09 Feb 2015 TOPICS: Marketing \| Marketing Information Systems \| Marketing Literature \| Sales \| Sales and Marketing Software

Marketing Programs Reports