EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
EBOOK:
Download this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.
EZINE:
In this week's Computer Weekly, we find out how the world-famous National Geographic magazine is adapting to the digital age and using technology to better engage its audience. We ask what Microsoft's $7.6bn acquisition of GitHub means for the open source community. And our latest buyer's guide looks at developer tools. Read the issue now.
EBOOK:
In this 14-page buyer's guide, Computer Weekly looks at how firms adapt to new behaviors, as well as utilize deep learning to gain better insights and use intelligent analytics apps to enhance interactions.
EGUIDE:
Computer Weekly looks at what 2019 had in store for the retail industry – what technologies were retailers rushing to adopt and how is customer behaviour changing?
EGUIDE:
ECM systems must evolve in order to satisfy users and meet customer experience expectations. This expert guide provides 7 core capabilities of a modern ECM system to help you satisfy your users' customer needs.
EBOOK:
How do CIOs achieve digital transformation? Read this white paper to learn how your organization can unlock its digital potential by gleaning expert insight from leading C-suite executives.
EGUIDE:
Download this e-guide to explore several methods being used to maximize patient engagement tools and uncover some of the most effective patient care initiative and learn more about the future of CRM-themed caregiving as akin to a one-stop "shopping" experience for patients.
EGUIDE:
This e-guide to employee experience includes a podcast discussion about the evolution of employee experience management. Also, we explore how advanced companies are responding to skills shortages and millennial employee attitudes by listening harder to their workforces.
EGUIDE:
Download this expert guide to learn more about why enterprises need to train agents on how to properly process incoming customer requests to delete or reduce customer data, while maintaining GDPR compliance.
